Free Download BookTelevision Is the New Television The Unexpected Triumph of Old Media in the Digital Age

[Read.et8O] Television Is the New Television The Unexpected Triumph of Old Media in the Digital Age

[Read.et8O] Television Is the New Television The Unexpected Triumph of Old Media in the Digital Age

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Book Details :
Published on: 2015-06-23
Released on: 2015-06-23
Original language: English

"The closer the new media future gets, the further victory appears." --Michael WolffThis is a book about what happens when the smartest people in the room decide something is inevitable, and yet it doesn’t come to pass. What happens when omens have been misread, tea leaves misinterpreted, gurus embarrassedTwenty years after the Netscape IPO, ten years after the birth of YouTube, and five years after the first iPad, the Internet has still not destroyed the giants of old media. CBS, News Corp, Disney, Comcast, Time Warner, and their peers are still alive, kicking, and making big bucks. The New York Times still earns far more from print ads than from digital ads. Super Bowl commercials are more valuable than ever. Banner ad space on Yahoo can be bought for a relative pittance.Sure, the darlings of new media—Buzzfeed, HuffPo, Politico, and many more—keep attracting ever more traffic, in some cases truly phenomenal traffic. But as Michael Wolff shows in this fascinating and sure-to-be-controversial book, their buzz and venture financing rounds are based on assumptions that were wrong from the start, and become more wrong with each passing year. The consequences of this folly are far reaching for anyone who cares about good journalism, enjoys bingeing on Netflix, works with advertising, or plans to have a role in the future of the Internet.Wolff set out to write an honest guide to the changing media landscape, based on a clear-eyed evaluation of who really makes money and how. His conclusion: the Web, social media, and various mobile platforms are not the new television. Television is the new television.We all know that Google and Facebook are thriving by selling online ads—but they’re aggregators, not content creators. As major brands conclude that banner ads next to text basically don’t work, the value of digital traffic to content-driven sites has plummeted, while the value of a television audience continues to rise. Even if millions now watch television on their phones via their Netflix, Hulu, and HBO GO apps, that doesn’t change the balance of power. Television by any other name is the game everybody is trying to win—including outlets like The Wall Street Journal that never used to play the game at all.Drawing on his unparalleled sources in corner offices from Rockefeller Center to Beverly Hills, Wolff tells us what’s really going on, which emperors have no clothes, and which supposed geniuses are due for a major fall. Whether he riles you or makes you cheer, his book will change how you think about media, technology, and the way we live now. Entertainment - Wikipedia Entertainment is a form of activity that holds the attention and interest of an audience or gives pleasure and delight. It can be an idea or a task but is more ... TV vs. the Internet: Who Will Win? by Jacob Weisberg ... Stephen Colbert who has just taken over The Late Show on the CBS television network on his earlier Comedy Central television show The Colbert Report A Lost Heritage: Canada's ... - CBC Digital Archives CBC Digital Archives has an extensive amount of content from Radio and Television covering a wide range of topics. Television Programs - Welcome to UC Berkeley Library Television Programs and Commercials: Videotapes in the Media Resources Center UC Berkeley RTS Television Magazine January 2017 by RTStelevision - issuu I. Television rts.org.uk January 2017. Profile. Shonda Rhimes creator of Greys Anatomy and Scandal has set a new benchmark for TV storytelling argues Simon ... Communities Voices and Insights - Washington Times National Religious Broadcasters President Jerry Johnson said "It is obvious the old mainstream media missed something in this last election cycle. Malcolm Gladwell - The New Yorker Malcolm Gladwell has been a staff writer for the The New Yorker since 1996. Entertainment News - Los Angeles Times L.A. Times entertainment news from Hollywood including event coverage celebrity gossip and deals. View photo galleries read TV and movie reviews and more. Rede Globo - Wikipedia Rede Globo (Portuguese: [edi lobu] Globe Network) or simply Globo is a Brazilian free-to-air television network launched by media proprietor Roberto ... TVWeek Guide to the people events programming and new technology trends that affect the industry.
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